What is a key aspect of service that Arby’s focuses on?

Arby’s places a significant emphasis on the quality of interactions between employees and customers, which fosters a friendly and welcoming atmosphere. This focus on friendly employee interaction is critical because it enhances the overall dining experience and helps build customer loyalty. By ensuring that employees are friendly and approachable, Arby’s aims to make every visit enjoyable, which can lead to repeat business and positive word-of-mouth referrals.

While speed of service, quality of product, and innovative menu items are also important in the fast-food industry, the distinct value that Arby’s places on the interpersonal aspect of service sets it apart. It recognizes that a positive interaction can make a lasting impression on customers, influencing their perception of the brand beyond just the food itself. This approach aligns with the company's goal of creating a welcoming and pleasant environment for guests.